What is a Product Owner?

Kasia Krzyzanowski

If you’re interested in software development you might have heard of the role of Product Owner. But what is it exactly, and what do you need to become one?

Simply put, the Product Owner is the key person responsible for a product under development, and acts as the central liaison between all stakeholders. This could include the marketing and sales teams, the development team, and the customer support team, among others.

Here at XABLU we specialize in developing cross-platform Xamarin mobile apps, so for us the Product Owner is the person at the centre of our projects, communicating and translating between our clients and development team to keep everyone on the same page and satisfied.


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What exactly does a Product Owner do?

A role that comes from the world of Scrum, the Product Owner understands the product vision and roadmap in and out, and prioritizes the features in the product backlog to plan each sprint with the development team. They write the cards for Scrum and make sure the right product is being developed. They regularly give progress updates to the client and discuss their expectations and feedback, using this to refine the next sprint.


Tasks of the product owner


The success and efficiency of the app development project, as well as the satisfaction of both the client and the developers, is hugely influenced by the Product Owner. This is definitely a job where you can make a real impact!

In our experience, an important task that is sometimes overlooked is to challenge the client. This means really listening to what they say they want, interpret what they mean, summarize it, and challenge them on it: “Do you really need this feature? Is this what you mean? Which features are true priorities?” By doing this, both the Product Owner and the client can get a full understanding of what the product should look like and make sure the final product matches these expectations.

Product Owner and Client dynamic

So what sort of profile do you need to become one?

Product Owners can come from a wide range of educational backgrounds – in this role it’s the skills and experience that count for a lot! Some areas of study that fit best include Computer Science, Business and Marketing. While first-hand coding experience can be very valuable, it isn’t necessary, though a solid understanding of the software development process is important.

Ideal skills and personality traits to have include the ability to listen and synthesize information, the confidence to challenge the client and the ability to motivate the team. Strong planning and organizational skills are also key. To really understand the role and perform well within the Scrum framework, you should look into getting certified – this also provides extra assurance to employers that you’re the right choice for the job!

Profile of a Product Owner

Want to learn more?

Check out these great resources, which dive further into the role of the Product Owner:

Ready to apply?

Think you’re ready to launch yourself into this role? We’re currently looking for a Product Owner here at XABLU! If you’ve already got some experience under your belt, take a look at our Product Owner job post. If you’re a university student looking for your first position, learn more about our Internship/Graduation Assignment opportunities. Who knows, maybe next week we’ll be introducing you on the blog as our newest team member!

Product Owner - Now Hiring

Curious how Xablu can help your organization ?

In the world of software development, one role is central between IT, business and customer needs: the Product Owner. For teams working with Agile methodologies, especially Scrum, the Product Owner plays an essential role in driving the product vision and delivering value for both users and the business.

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Product owner

Wat doet een Product Owner?

In de kern is een Product Owner verantwoordelijk voor het maximaliseren van de waarde van een product door continue samenwerking met het ontwikkelteam, belanghebbenden en eindgebruikers. In de Agile-methodologie is hun kerntaak het beheren van de product backlog—een dynamische lijst met taken, functies en oplossingen die het team in de loop van de tijd moet aanpakken.

De Product Owner zorgt ervoor dat de backlog aansluit bij de lange-termijnvisie en bedrijfsdoelen van het product, waarbij ze taken prioriteren op basis van waarde en urgentie. Ze werken nauw samen met teams, waaronder ontwikkelaars, UX-designers en marketeers, om ervoor te zorgen dat iedereen naar dezelfde doelen toewerkt.

In essentie fungeert de Product Owner als de stem van de klant binnen het ontwikkelteam. Ze vertalen de behoeften van de klant naar uitvoerbare user stories en zorgen ervoor dat het team functies levert die echte problemen oplossen.

So what sort of profile do you need to become one?

Een succesvolle Product Owner heeft vaak een diverse achtergrond. Hoewel diploma’s in Computer Science, Business, of Marketing goed aansluiten, draait het in deze rol vooral om vaardigheden en ervaring. Technische kennis, zoals het begrijpen van softwareontwikkeling, is belangrijk, maar je hoeft niet per se een coder te zijn. Wat echt telt, is je vermogen om te schakelen tussen businessdoelen en technische teams, met een scherp oog voor prioriteiten en klantwaarde. Ervaring met Agile en Scrum-methodologieën is een groot pluspunt, maar het vermogen om effectief te communiceren en beslissingen te nemen is essentieel.

Profile-of-a-product-owner

Belangrijkste verantwoordelijkheden van een Product Owner

  • Beheren van de Product Backlog: Zorgt voor een bijgewerkte en georganiseerde lijst van taken en prioriteiten.
  • Communicatie met Belanghebbenden: Houdt regelmatige feedbacksessies met stakeholders om afstemming te waarborgen.
  • Sprint Planning: Werkt samen met het team om sprints te plannen en taken te verdelen in user stories.
  • Kwaliteitsbewaking: Controleert na elke sprint of de ontwikkelde functies voldoen aan de verwachtingen en doelen.

Hoe verschilt een Product Owner van een Product Manager?

Hoewel er overlap is tussen de rollen, ligt de focus van een Product Manager meer op de strategische visie van het product, zoals marktonderzoek en lange-termijndoelen. De Product Owner houdt zich bezig met de dagelijkse uitvoering van de productontwikkeling, zoals het prioriteren van taken en samenwerken met het ontwikkelteam. In kleinere bedrijven worden de rollen soms gecombineerd, maar in grotere organisaties blijven ze vaak gescheiden.

Veelvoorkomende uitdagingen voor Product Owners

  • Het managen van verwachtingen: Het balanceren van de soms tegenstrijdige eisen van stakeholders.
  • Voorkomen van Scope Creep: Bewaken van de focus en prioriteiten, ondanks nieuwe verzoeken of ideeën.
  • Druk voor voorspelbaarheid: Het leveren van resultaten binnen de flexibele Agile-omgeving, terwijl stakeholders zekerheid willen.

Additional Support

If you’re seeking further guidance or support in navigating the crucial choices on your road ahead, or in effectively setting and implementing OKRs, our team is here to assist. We specialize in offering bespoke training and coaching to integrate these techniques seamlessly into your organization. Our services range from evaluating your current processes to fine-tuning your performance, ensuring a successful adoption of the strategies that best suit your business needs. Remember, the journey to operational excellence and strategic decision-making is as much about people as it is about processes. 😀

Here’s a list of links to additional resources:

Curious how Xablu can help your organization ?