Paving the Path to Success: Choosing Between Investor Validation and User Experience
In “Paving the Path to Success,” we dissect the pivotal choice between investor validation and user experience research, and how this decision shapes OKRs, drives operational excellence, and aligns with the goals of software development teams. It highlights the importance of real-world insights, contrasting investor-driven approaches such as Shark Tank experiences with in-depth UX studies. The blog highlights how it set goals, focusing on market viability, financial growth and customer satisfaction, to ultimately lead teams to